America's New Trend in a Cup

Green Tea Done Differently

Located on Abbot Kinney Blvd. and operated by Green Tea World USA, Inc. , SHUHARI Matcha Café is an authentic Japanese green tea café bringing an expertly curated selection of Japan's finest green teas to your cup. We import fresh tea directly from Japan for you to enjoy. Our experience isn't just about the classics, but also about reinterpreting green tea traditions. Our full line-up of green tea beverages will give you a taste of what Japanese green tea is and what it will become.

SHU (守): To savor centuries of tradition
HA (破): To shake things up, break the rules
RI (離): To achieve independence and a new sense of creativity

As our name suggests, we embrace the rich history of Japanese green tea but are not rooted to the past. We balance the beauty of Japanese Tea Ceremony with the energy of modern life. Through this marriage of old and new, we strive to push the boundaries of green tea enjoyment.

Our founder’s knowledge of green tea and the relationships with tea farmers fostered over the years give SHUHARI a direct connection to the source and access to the freshest, highest quality teas.

Our founder has been in the business of bringing green tea to the U.S. for over 30 years. As one of the pioneers in bringing quality, authentic Japanese green tea to the U.S., SHUHARI’s partner, Maeda-en, has been an industry trailblazer since its founding. In addition to its green tea distribution operation, Maeda-en was the first to develop and introduce Matcha ice cream with the aim of making green tea more available to American consumers. 

As you can see through our heritage, we capture the very essence of “Shu Ha Ri.” We savor our traditions and continue to build upon that tradition to bring you fresh experiences while creating new ones.

Our Story

What is Matcha?  

Matcha is a nutrient-rich green tea powder that is high in antioxidants and has a rich, creamy flavor. SHUHARI Matcha Café is proud to serve 100% authentic Japanese Matcha.

Matcha is made from Ten-cha leaves, which are Gyokuro leaves that have not been rolled into needles. Unlike whole leaf tea, which is steeped, Matcha is served by whisking powdered tea with hot water. It contains a higher amount of nutrients (vitamins, amino acids, polyphenols, and fiber) and is rich in flavor compared to other teas. Matcha is traditionally used for Japanese Tea Ceremony but has gained popularity in modern cooking and baking, now in different grades for different uses.

Fresh Tea from Japan Every Month  

We send tea directly from Japan via ocean freight every month and Shincha, the first tea of the year, by air. Tea, especially Matcha, absorbs scent easily. To bring you the best quality tea possible, we import our teas in our own container to ensure optimal storage conditions for its voyage from Japan to the U.S. for you to enjoy.